Grammy Awards 6-Year Ratings Low

The article that captured my attention for this week’s blog post was posted on Variety.com and written by Rick Kissell. The article talks about the Grammy Awards that aired on CBS on Sunday, February 8, 2015 and the ratings that hit a record six-year low, reaching 25.3 million viewers. While 25.3 million viewers certainly doesn’t seem like a bad thing and Rick Kissel points out that the only telecast to reach a higher rating in the adults 18-49 category was the season premiere of “The Walking Dead” on AMC in October; however, the article goes into detail about the Grammy’s rating percentages and breaks down the viewers by age group which show an 11% decrease in overall viewers from last year’s show. Being a viewer of the Grammy Awards myself, I find it interesting to learn of this decrease in viewers and find the facts surprising. It appears that the organizers and producers of the Grammy Awards may need to come up with other fresh tactics and strategies to gain the amount of viewers that the coveted awards show received in previous years. I go back to how this year’s low ratings surprise me because if anything, I feel that this year’s 57th annual awards show would have received the most viewers in the six year time period due to the mix of past and present iconic artists in almost all of the performances, including: Paul McCartney with Rihanna and Kanye West; Lady Gaga and Tony Bennett; Jessie J and Tom Jones; and more. I would’ve thought that this blend of music icons would’ve made for much higher ratings in the 50+ age group, in addition to the high rating the adults 18-49 age group received. So, if that blend didn’t elevate the amount of viewers, the major question that remains is what will? The Grammy Awards were ranked, according to the Variety.com article, the biggest social entertainment program to date in the 2014-2015 television season, with over 13.4 million comments on Twitter. But, maybe in addition to the Grammy’s hashtag #Grammys, which host LL Cool J certainly mentioned more thoroughly throughout last year’s awards show, the media planners could devise a more tactful or interactive social media marketing strategy that could possibly lead to more viewers. I guess we’ll have to wait until the 58th Annual Grammy Awards to find out…


 

ARTICLE SOURCE:

Variety.com

http://variety.com/2015/data/news/grammy-ratings-down-cbs-show-dominates-but-appears-to-have-hit-a-6-year-demo-low-1201428656/