Wine & Roses, a family-owned business, was a boutique combination flower shop and liquor store – “a unique shop where the scent of the rose meets the aroma of the finest wine.” I had a variety of responsibilities at Wine & Roses and was thoroughly involved in all aspects of the business, which included administrative tasks; staff scheduling; point-of-contact for high-revenue corporate accounts; updated and monitored the e-commerce website; created company marketing materials (i.e. brochures, flyers, postcards, signage); and coordinated weekly and specialty wine tasting events. I was responsible for the planning and design of email blasts for upcoming events, new inventory, and everyday/seasonal promotions. I secured coverage of events by local news outlets, responded to media inquiries, and kept staff informed on all events, promotions, and logistics.
InDesign, Illustrator, Photoshop, MailChimp, Teleflora RTI System
Copywriting, Design, Email Marketing, Web