29 Mar Whipclip TV-Sharing App
Whipclip is a new tv-sharing app that allows its users to legally share 30 second clips from TV shows and music videos. Founded by Richard Rosenblatt and Ori Birnbaum, the startup currently has contracts with Comedy Central, ABC, CBS, FOX, VH1, A+E Networks’ A&E and Lifetime, Bloomberg, OWN, and TruTV, plus music labels including Universal Music Group and Sony Music Entertainment. The app brings a good menu of shows to start with including:
- ABC’s “Castle,” “Dancing With the Stars,” and “Once Upon a Time”
- CBS’ “The Late Late Show With James Corden,” NCIS: Los Angeles,” and “The Talk”
- FOX’s “Bob’s Burgers,” Last Man on Earth,” and “New Girl”
- Comedy Central’s “Big Time in Hollywood, FL,” “Inside Amy Schumer,” and “Workaholics”
- TruTV’s “The Carbonaro Effect” and “Impractical Jokers”
- Lifetime’s “Dance Moms”
- A&E’s “Storage Wars”
- OWN’s “Tyler Perry’s For Better or for Worse” and “Super Soul Sunday”
- FYI’s “Married at First Sight”
- Bloomberg TV’s “With All Due Respect” and “Charlie Rose”
Comedy Central is using the app to promote the broadcast of the Justin Bieber roast which will air on Comedy Central tonight, Monday, March 30. Viewers, both fans and haters, can use Whipclip to create customized clips of the roast and share them on Facebook, Twitter, Tumblr, and Pinterest, plus via email and text messages.
The apps ability to let users to share TV content may seem outdated but what sets Whipclips featues apart is that it allows its users to share high-quality segments that come directly from the networks themselves. The networks have previously used Twitter’s SnappyTV program to distribute real-time or near-real-time video segments. Now, Whipclip puts the ability into the hands of the users, allowing them to pick their favorite moments of the shows.
I do wonder how this app will affect live programming but according to Variety.com, the app has actually been designed to drive tune-in for live programming. I definitely see how this is a possibility, because if users can only share a thirty-second clip, it may prompt them to turn to live programming to watch the rest. However, on the contrary, I question whether or not the app may also hurt live programming. If a user can select THEIR favorite part of show, they may not want to turn to live programming to see the rest because they already got to see and share the clip they were most intrigued to watch. Co-founder Richard Rosenblatt says, “the days of awkwardly holding your phone up to the TV to record and share your favorite moments may be coming to an end.” Despite any concerns with the possible effects on live programming, I think the app has a great amount of potential to become something really big. The app is putting power in the hands of the viewers, allowing them to search both live and previously aired programs or music videos to find specific moments. The social aspect of the app is that users can watch most-popular clips by following friends and celebrities. It will be interesting to see how far this app goes and what other networks and programs will be available on it.
Whipclip is initially available only for iOS devices, as a free download on the App Store.